Empowering limitless possibility

COO-style partnership for audacious agencies

It takes courage, resilience, and a bit of wild hope to build a thriving agency.

We know the exhilaration of seeing your bold vision start to take shape...but then the nagging doubt about whether you're maximizing your agency's potential. The challenge of nurturing your team's growth without sacrificing your own. The fatigue from day-to-day management.

Can you relate?

“I love what I’ve built, but I’m exhausted, not experiencing the benefits of ownership.”
“I have big ideas, but I’m unsure how to implement them.”
“I want to build something that lasts and has value when I decide to step back.”
“I want to invest in my team’s skills, but resources are limited.”
“I see opportunities for growth, but I want to ensure it doesn’t compromise our culture.”
“I’m passionate about my agency, but I’m struggling to maintain a healthy work-life balance.”

We help you reclaim the joy that inspired you to start your agency in the first place.

We guide agencies on the path from 2M to 10M using our Pathfinder + Pathmaker framework. We use a flywheel approach of collaborative decision-making and action-taking to make sure you don’t settle for regret.

We’re not for everyone.

We only build agencies that are

People-Centric

Profitable

Purpose-Driven

Been there, done that

Hi, I’m Sarah.

In 2013, I joined a 5-person agency as their Accountant, I fell in love with agency life — creating order in chaos and the vitality of growth and change. Over the next 11 years, my role evolved to Chief Problem Solver (aka COO+CFO) and I helped transform the start-up into a profitable 8M+ company with more than 70 team members, earning multiple Inc. Best Workplace and Inc. 5000 national and regional recognitions plus two local 1st place Best Workplaces awards.

Then I watched and grieved as that fabulous culture died when owner priorities shifted to profit over people.

Now I partner with remarkable women like yourself to:

⛰️ Foster an empowering, engaging culture aligned with your agency's purpose.
⛰️ Build a profitable, future-proof agency that maximizes valuation and growth potential.
⛰️ Unleash your visionary leadership so you can make the profound impact you're driven to achieve.

Let’s Get. Shit. Done.

How do we work?

We partner with agency owners and their teams in strategic goal setting, tactical planning, process & resource design, implementation & integration, and ongoing review & optimization.

  • Phase 1: Clarity

    Phase 2: Destination

    Phase 3: Roadmap

  • Our Fractional COO engagements provide you with a trio of executive leadership functions: Thought Partner, Systems Architect, and Change Champion.

  • It’s hard to read the label when you’re inside the bottle. Just like the last few reps of your workout, that last 10% of objective insight is what makes all the difference.

“Sarah’s abilities to craft systems and processes and work with people are truly impressive. Her team loves her and she gets stuff done! She was instrumental in building OMG into a best workplace (helping us win multiple awards) and allowed us to grow into a multi-seven figure agency. She’s a hard worker, clear communicator, and she cares about people: employees AND customers.”

Brett Curry, CEO of OMG Commerce

Why VIP exists

We believe that significant work is our greatest opportunity to impact the world and those around us.

We believe treating clients and team members with dignity is our responsibility, not our right.

We believe that it’s possible to have a vibrant, thriving team that delivers world-class work while honoring the mental and emotional health of every individual.

We focus our effort and energy on like-minded organizations so that our legacy honors humanity and proves that financial success can be achieved without compromising values, standards, or boundaries.

VIP Experiences

  • Patricia Baker, Controller

    I've been consistently impressed by Sarah’s exceptional operational and leadership skills. She excels at the entire project lifecycle, from strategic planning and development to flawless implementation, execution, and ongoing support. Her ability to translate vision into actionable plans is a true asset. Moreover, Sarah's leadership inspires and motivates those around her. She fosters a collaborative environment where everyone feels valued and empowered to contribute their best work. I highly recommend Sarah for any role that demands strategic thinking, operational excellence, and inspiring leadership.

  • Nikole McElroy, Marketing Manager

    Brandi worked tirelessly to better our processes. She is a master at leading brainstorming conversations that include feedback from the entire team. Under Brandi's leadership, our team doubled in size and, templates for client presentations were revised, leading to better calls with clients and reducing the possibility for mistakes between calls. Brandi not only leveled up the team, she leveled up our overall client services. Brandi has a unique ability to pinpoint opportunities to improve what is existing and revolutionize it to a completely new and improved program, process, coworker, and client experience. Her value on the team is immeasurable.

  • Hope Romano, Client Success Manager

    Sarah is an incredible leader and visionary. She creates vision and sees it through with her incredible attention to detail and ability to discern the best path forward. She is highly gifted at developing infrastructure where there is none, and creating effective, efficient systems to ensure quality work is completed. I was able to witness firsthand her thoughtfulness and intentionality in everything she did. She is a strong, empowering leader who listens intently to those she leads and takes the feedback and needs of those around her seriously. She cares deeply and it is evident in the way she leads.

Momentum is messy.

But you don’t have to manage the mess alone.